So don't make people who own PCs feel bad or small or stupid. The reason for this friendliness is obvious: smugness is just not attractive, especially if you happen to be telling someone whose computer is crippled by viruses that your operating system doesn't suffer from them (yet). even though it's juvenile and a waste of time." PC tries to say something nice about Mac, but struggles and eventually manages a contemptuous: "Well, Mac, I guess you are a little better at creative stuff. PC, Mac says, is "a wizard with numbers and you dress like a gentleman". In one episode, for instance, they visit a therapist who invites both to say something nice about each other. Mac is friendly towards PC, he's not judgmental, hostile or self-satisfied. In the US version at least, there's no overt smugness.
#Are you a mac or a pc ads actors series#
So one of the most significant things about this series is the attitude of the Mac character towards the PC character.
#Are you a mac or a pc ads actors mods#
It's Mods v Rockers, Roundheads v Cavaliers. The debate between supporters of different operating systems, which these adverts perfectly reflect, has become such a passionate one it at times become tribalism. In reality that campaign probably contributed largely to the sense of well-being (and dare one say it, self-righteousness?) of Mac owners. The idea for the campaign draws heavily on a previous one devised to persuade PC users to switch to Macs. Apple has taken the unusual step of reconstructing its US ads verbatim for overseas markets - there is already a Japanese "PC" and "Mac" who have the same conversations with the same dress sense and the same backing music. THE BREAKDOWN: This series has been running for more than a year in the US, with two slightly-known actors in the roles now filled for the UK audience by David Mitchell (PC) and Robert Webb (Mac). The PC character is neurotic, insecure and a nerd Mac, in return, is relaxed, hip, but - crucially - not unfriendly. Through a series of adverts, they discuss the shortcomings of the PC versus the merits of the Mac. An uncool bloke in a suit and bad haircut introduces himself as a PC.
THE SCHTICK: One cool-looking bloke introduces himself as a Mac. THE BRIEF: Persuade the millions of people who own iPods (but use PCs) to switch to a Mac
0 kommentar(er)
